Journal tags: talk

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Democratising dev

I met up with a supersmart programmer friend of mine a little while back. He was describing some work he was doing with React. He was joining up React components. There wasn’t really any problem-solving or debugging—the individual components had already been thoroughly tested. He said it felt more like construction than programming.

My immediate thought was “that should be automated.”

Or at the very least, there should be some way for just about anyone to join those pieces together rather than it requiring a supersmart programmer’s time. After all, isn’t that the promise of design systems and components—freeing us up to tackle the meaty problems instead of spending time on the plumbing?

I thought about that conversation when I was listening to Laurie’s excellent talk in Berlin last month.

Chatting to Laurie before the talk, he was very nervous about the conclusion that he had reached and was going to share: that the time is right for web development to be automated. He figured it would be an unpopular message. Heck, even he didn’t like it.

But I reminded him that it’s as old as the web itself. I’ve seen videos from very early World Wide Web conferences where Tim Berners-Lee was railing against the idea that anyone would write HTML by hand. The whole point of his WorldWideWeb app was that anyone could create and edit web pages as easily as word processing documents. It’s almost an accident of history that HTML happened to be just easy enough—but also just powerful enough—for many people to learn and use.

Anyway, I thoroughly enjoyed Laurie’s talk. (Except for a weird bit where he dunks on people moaning about “the fundamentals”. I think it’s supposed to be punching up, but I’m not sure that’s how it came across. As Chris points out, fundamentals matter …at least when it comes to concepts like accessibility and performance. I think Laurie was trying to dunk on people moaning about fundamental technologies like languages and frameworks. Perhaps the message got muddled in the delivery.)

I guess Laurie was kind of talking about this whole “no code” thing that’s quite hot right now. Personally, I would love it if the process of making websites could be democratised more. I’ve often said that my nightmare scenario for the World Wide Web would be for its fate to lie in the hands of an elite priesthood of programmers with computer science degrees. So I’m all in favour of no-code tools …in theory.

The problem is that unless they work 100%, and always produce good accessible performant code, then they’re going to be another example of the law of leaky abstractions. If a no-code tool can get someone 90% of the way to what they want, that seems pretty good. But if that person than has to spend an inordinate amount of time on the remaining 10% then all the good work of the no-code tool is somewhat wasted.

Funnily enough, the person who coined that law, Joel Spolsky, spoke right after Laurie in Berlin. The two talks made for a good double bill.

(I would link to Joel’s talk but for some reason the conference is marking the YouTube videos as unlisted. If you manage to track down a URL for the video of Joel’s talk, let me know and I’ll update this post.)

In a way, Joel was making the same point as Laurie: why is it still so hard to do something on the web that feels like it should be easily repeatable?

He used the example of putting an event online. Right now, the most convenient way to do it is to use a third-party centralised silo like Facebook. It works, but now the business model of Facebook comes along for the ride. Your event is now something to be tracked and monetised by advertisers.

You could try doing it yourself, but this is where you’ll run into the frustrations shared by Joel and Laurie. It’s still too damn hard and complicated (even though we’ve had years and years of putting events online). Despite what web developers tell themselves, making stuff for the web shouldn’t be that complicated. As Trys put it:

We kid ourselves into thinking we’re building groundbreakingly complex systems that require bleeding-edge tools, but in reality, much of what we build is a way to render two things: a list, and a single item. Here are some users, here is a user. Here are your contacts, here are your messages with that contact. There ain’t much more to it than that.

And yet here we are. You can either have the convenience of putting something on a silo like Facebook, or you can have the freedom of doing it yourself, indie web style. But you can’t have both it seems.

This is a criticism often levelled at the indie web. The barrier to entry to having your own website is too high. It’s a valid criticism. To have your own website, you need to have some working knowledge of web hosting and at least some web technologies (like HTML).

Don’t get me wrong. I love having my own website. Like, I really love it. But I’m also well aware that it doesn’t scale. It’s unreasonable to expect someone to learn new skills just to make a web page about, say, an event they want to publicise.

That’s kind of the backstory to the project that Joel wanted to talk about: the block protocol. (Note: it has absolutely nothing to do with blockchain—it’s just an unfortunate naming collision.)

The idea behind the project is to create a kind of crowdsourced pattern library—user interfaces for creating common structures like events, photos, tables, and lists. These patterns already exist in today’s silos and content management systems, but everyone is reinventing the wheel independently. The goal of this project is make these patterns interoperable, and therefore portable.

At first I thought that would be a classic /927 situation, but I’m pleased to see that the focus of the project is not on formats (we’ve been there and done that with microformats, RDF, schema.org, yada yada). The patterns might end up being web components or they might not. But the focus is on the interface. I think that’s a good approach.

That approach chimes nicely with one of the principles of the indie web:

UX and design is more important than protocols, formats, data models, schema etc. We focus on UX first, and then as we figure that out we build/develop/subset the absolutely simplest, easiest, and most minimal protocols and formats sufficient to support that UX, and nothing more. AKA UX before plumbing.

That said, I don’t think this project is a cure-all. Interoperable (portable) chunks of structured content would be great, but that’s just one part of the challenge of scaling the indie web. You also need to have somewhere to put those blocks.

Convenience isn’t the only thing you get from using a silo like Facebook, Twitter, Instagram, or Medium. You also get “free” hosting …until you don’t (see GeoCities, MySpace, and many, many more).

Wouldn’t it be great if everyone had a place on the web that they could truly call their own? Today you need to have an uneccesary degree of technical understanding to publish something at a URL you control.

I’d love to see that challenge getting tackled.

UX FOMO

Today is the first day of UX London 2022 …and I’m not there. Stoopid Covid.

I’m still testing positive although I’m almost certainly near the end of my infection. But I don’t want to take any chances. Much as I hate to miss out on UX London, I would hate passing this on even more. So my isolation continues.

Chris jumped in at the last minute to do the hosting duties—thanks, Chris!

From the buzz I’m seeing on Twitter, it sounds like everything is going just great without me, which is great to see. Still, I’m experiencing plenty of FOMO—even more than the usual levels of FOMO I’d have when there’s a great conference happening that I’m not at.

To be honest, nearly all of my work on UX London was completed before the event. My number one task was putting the line-up together, and I have to say, I think I nailed it.

If I were there to host the event, it would mostly be for selfish reasons. I’d get a real kick out of introducing each one of the superb speakers. I’d probably get very tedious, repeatedly saying “Oh, you’re going to love this next one!” followed by “Wasn’t that great‽”

But UX London isn’t about me. It’s about the inspiring talks and practical workshops.

I wish I were there to experience it in person but I can still bask in the glow of a job well done, hearing how much people are enjoying the event.

Talking about style

I’ve published a transcription of the talk I gave at CSS Day:

In And Out Of Style.

The title is intended to have double meaning. The obvious reference is that CSS is about styling web pages. But the talk also covers some long-term trends looking at ideas that have appear, disappear, and reappear over time. Hence, style as in trends and fashion.

There are some hyperlinks in the transcript but I also published a list of links if you’re interested in diving deeper into some of the topics mentioned in the talk.

I also published the slides but, as usual, they don’t make much sense out of context. They’re on Noti.st too.

I made an audio recording for your huffduffing pleasure.

There are two videos of this talk. On Vimeo, there’s the version I pre-recorded for An Event Apart online. On YouTube, there’s the recording from CSS Day.

It’s kind of interesting to compare the two (well, interesting to me, anyway). The pre-recorded version feels like a documentary. The live version has more a different vibe and it obviously has more audience interaction. I think my style of delivery suits a live audience best.

I invite you to read, watch, or listen to In And Out Of Style, whichever you prefer.

Backup

I’m standing on a huge stage in a giant hangar-like room already filled with at least a thousand people. More are arriving. I’m due to start speaking in a few minutes. But there’s a problem with my laptop. It connects to the external screen, then disconnects, then connects, then disconnects. The technicians are on the stage with me, quickly swapping out adaptors and cables as they try to figure out a fix.

This is a pretty standard stress dream for me. Except this wasn’t a dream. This was happening for real at the giant We Are Developers World Congress in Berlin last week.

In the run-up to the event, the organisers had sent out emails about providing my slide deck ahead of time so it could go on a shared machine. I understand why this makes life easier for the people running the event, but it can be a red flag for speakers. It’s never quite the same as presenting from your own laptop with its familiar layout of the presentation display in Keynote.

Fortunately the organisers also said that I could present from my own laptop if I wanted to so that’s what I opted for.

One week before the talk in Berlin I was in Amsterdam for CSS Day. During a break between talks I was catching up with Michelle. We ended up swapping conference horror stories around technical issues (prompted by some of our fellow speakers having issues with Keynote on the brand new M1 laptops).

Michelle told me about a situation where she was supposed to be presenting from her own laptop, but because of last-minute technical issues, all the talks were being transferred to a single computer via USB sticks.

“But the fonts!” I said. “Yes”, Michelle responded. Even though she had put the fonts on the USB stick, things got muddled in the rush. If you open the Keynote file before installing the fonts, Keynote will perform font substitution and then it’s too late. This is exactly what happened with Michelle’s code examples, messing them up.

“You know”, I said, “I was thinking about having a back-up version of my talks that’s made entirely out of images—export every slide as an image, then make a new deck by importing all those images.”

“I’ve done that”, said Michelle. “But there isn’t a quick way to do it.”

I was still thinking about our conversation when I was on the Eurostar train back to England. I had plenty of time to kill with spotty internet connectivity. And that huge Berlin event was less than a week away.

I opened up the Keynote file of the Berlin presentation. I selected File, Export to, Images.

Then I created a new blank deck ready for the painstaking work that Michelle had warned me about. I figured I’d have to drag in each image individually. The presentation had 89 slides.

But I thought it was worth trying a shortcut first. I selected all of the images in Finder. Then I dragged them over to the far left column in Keynote, the one that shows the thumbnails of all the slides.

It worked!

Each image was now its own slide. I selected all 89 slides and applied my standard transition: a one second dissolve.

That was pretty much it. I now had a version of my talk that had no fonts whatsoever.

If you’re going to try this, it works best if don’t have too many transitions within slides. Like, let’s say you’ve got three words that you introduce—by clicking—one by one. You could have one slide with all three words, each one with its own build effect. But the other option is to have three slides: each one like the previous slide but with one more word added. If you use that second technique, then the exporting and importing will work smoothly.

Oh, and if you have lots and lots of notes, you’ll have to manually copy them over. My notes tend to be fairly minimal—a few prompts and the occasional time check (notes that say “5 minutes” or “10 minutes” so I can guage how my pacing is going).

Back to that stage in Berlin. The clock is ticking. My laptop is misbehaving.

One of the other speakers who will be on later in the day was hoping to test his laptop too. It’s Håkon. His presentation includes in-browser demos that won’t work on a shared machine. But he doesn’t get a chance to test his laptop just yet—my little emergency has taken precedent.

“Luckily”, I tell him, “I’ve got a backup of my presentation that’s just images to avoid any font issues.” He points out the irony: we spent years battling against the practice of text-as-images on the web and now here we are using that technique once again.

My laptop continues to misbehave. It connects, it disconnects, connects, disconnects. We’re going to have to run the presentation from the house machine. I’m handed a USB stick. I put my images-only version of the talk on there. I’m handed a clicker (I can’t use my own clicker with the house machine). I’m quickly ushered backstage while the MC announces my talk, a few minutes behind schedule.

It works. It feels a little strange not being able to look at my own laptop, but the on-stage monitors have the presentation display including my notes. The unfamiliar clicker feels awkward but hopefully nobody notices. I deliver my talk and it seems to go over well.

I think I’ll be making image-only versions of all my talks from now on. Hopefully I won’t ever need them, but just knowing that the backup is there is reassuring.

Mind you, if you’re the kind of person who likes to fiddle with your slides right up until the moment of presenting, then this technique won’t be very useful for you. But for me, not being able to fiddle with my slides after a certain point is a feature, not a bug.

CSS Day 2022

I was in Amsterdam two weeks ago for CSS Day. It was glorious!

I mean, even without the conference it was just so nice to travel somewhere—by direct train, no less!—and spend some time in a beautiful European city enjoying the good weather.

And of course the conference was great too. I’ve been to CSS Day many times. I love it although technically it should be CSS days now—the conference runs for two days.

It’s an event that really treats CSS for what it is—a powerful language worthy of respect. Also, it has bitterballen.

This time I wasn’t just there as an attendee. I also had the pleasure of opening up the show. I gave a talk called In And Out Of Style, a look at the history—and alternative histories—of CSS.

The video is already online! I’ll get the talk transcribed and publish the text here soon. Meanwhile here’s a list of links to relevant material.

I really, really enjoyed giving this talk. It was so nice to be speaking to a room—or in this case, a church—with real people. I’m done giving talks to my screen. It’s just not the same. Giving this talk made me realise how much I need that feedback from the crowd—the laughs, the nods, maybe even the occasional lightbulb appearing over someone’s head.

As usual, my talk was broad and philosophical in nature. Big-picture pretentious talks are kind of my thing. In this case, I knew that I could safely brush over the details of all the exciting new CSS stuff I mentioned because other talks would be diving deep. And boy, did they ever dive deep!

It’s a cliché to use the adjective “inspiring” to describe a conference, but given all that’s happening in the world of CSS right now, it was almost inevitable that CSS Day would be very inspiring indeed this year. Cascade layers, scoped styles, container queries, custom properties, colour spaces, animation and much much more.

If anything, it was almost too much. If I had one minor quibble with the event it would be that seven talks in a day felt like one talk too many to my poor brain (I think that Marc gets the format just right with Beyond Tellerrand—two days of six talks each). But what a great complaint to have—that there was a glut of great talks!

They’ve already announced the dates for next year’s CSS Day(s): June 8th and 9th, 2023. I strongly suspect that I’ll be there.

Thank you very much to ppk, Krijn, Martijn, and everyone involved in making this year’s CSS Day so good!

dConstruct 2022 is happening!

dConstruct is back!

No, really, for real this time.

We had plans to do a one-off dConstruct anniversary event in 2020. It would’ve been five years since the event ran its ten year course from 2005 to 2015.

We all know what happened next. Not only was there no dConstruct in 2020, there were no live events at all. So we postponed the event. 2021 was slightly better than 2020 for live events, but still not safe enough for us.

Now, finally, the fifteenth anniversary edition of dConstruct is happening, um, on the seventeeth anniversary of dConstruct.

It’s all very confusing, I know. But this is the important bit:

dConstruct 2022 is happening on Friday, September 9th in the Duke of York’s picture house in Brighton.

Tickets are available now.

Or, at least some tickets are available now. Quite a lot of eager folks bought tickets when the 2020 event was announced and those tickets are still good for this 2022 event …which is the 2020 event, but postponed by two years.

I’m currently putting the line-up together. I’m not revealing anything just yet, but trust me, you will want to be there.

If you haven’t been to a dConstruct event before, it’s kind of hard to describe. It’s not a practical hands-on conference where you learn design or development skills. It’s brain food. It’s about technology, culutre, design, society, the future …well, like I said, it’s kind of hard to describe. Have a poke around the dConstruct archive and listen to the audio from previous talks to get some idea of what might be in store.

dConstruct 2022 is a one-off event. I wouldn’t want you to regret missing out, so grab your ticket now.

The complete line-up for UX London

The line-up for UX London is now complete!

Two thematically-linked talks have been added to day one. Emma Parnell will be talking about the work she did with NHS Digital on the booking service for Covid-19 vaccinations. Videha Sharma—an NHS surgeon!—will be talking about co-designing and prototyping in healthcare.

There’s a bunch of new additions to day three. Amir Ansari will be talking about design systems in an enterprise setting and there’ll be two different workshops on design systems from John Bevan and Julia Belling.

But don’t worry; if design systems aren’t your jam, you’ve got options. Also on day three, Alastair Somerville will be getting tactile in his workshop on sensory UX. And Trenton Moss will be sharing his mind-control tricks in his workshop, “How to sell in your work to anyone.”

You can peruse the full schedule at your leisure. But don’t wait too long before getting your tickets. Standard pricing ends in ten days on Friday, June 3rd.

And don’t forget, you get quite a discount when you buy five or more tickets at a time so bring the whole team. UX London should be your off-site.

UX London should be your off-site

Check out the line up for this year’s UX London. I know I’m biased, but damn! That’s objectively an excellent roster of smart, interesting people.

When I was first putting that page together I had the name of each speaker followed by their job title and company. But when I stopped and thought about it—not to be too blunt—I realised “who cares?”. What matters is what they’ll be talking about.

And, wow, what they’ll be talking about sounds great! Designing for your international audiences, designing with the autistic community, how to win stakeholders and influence processes, the importance of clear writing in product development, designing good services, design systems for humans, and more. Not to mention workshops like designing your own research methods for a very diverse audience, writing for people who hate writing, and harnessing design systems.

You can peruse the schedule—which is almost complete now—to get a feel for how each day will flow.

But I’m not just excited about this year’s UX London because of the great talks and workshops. I’m also really, really excited at the prospect of gathering together—in person!—over the course of three days with my peers. That means meeting new and interesting people, but frankly, it’s going to be just as wonderful to hang out with my co-workers.

Clearleft has been a remote-only company for the past two years. We’ve still got our studio and people can go there if they like (but no pressure). It’s all gone better than I thought it would given how much of an in-person culture we had before the pandemic hit. But it does mean that it’s rare for us all to be together in the same place (if you don’t count Zoom as a place).

UX London is going to be like our off-site. Everyone from Clearleft is going to be there, regardless of whether “UX” or “design” appears in their job title. I know that the talks will resonate regardless. When I was putting the line-up together I made sure that all the talks would have general appeal, regardless of whether you were a researcher, a content designer, a product designer, a product manager, or anything else.

I’m guessing that the last two years have been, shall we say, interesting at your workplace too. And even if you’ve also been adapting well to remote work, I think you’ll agree that the value of having off-site gatherings has increased tenfold.

So do what we’re doing. Make UX London your off-site gathering. It’ll be a terrific three-day gathering in the sunshine in London from Tuesday, June 28th to Thursday, June 30th at the bright and airy Tobacco Dock.

If you need to convince your boss, I’ve supplied a list of reasons to attend. But you should get your tickets soon—standard pricing ends in just over two weeks on Friday, June 3rd. After that there’ll only be last-chance tickets available.

Even more UX London speaker updates

I’ve added five more faces to the UX London line-up.

Irina Rusakova will be giving a talk on day one, the day that focuses on research. Her talk on designing with the autistic community is one I’m really looking forward to.

Also on day one, my friend and former Clearleftie Cennydd Bowles will be giving a workshop called “What could go wrong?” He literally wrote the book on ethical design.

Day two is all about creation. My co-worker Chris How will be speaking. “Nepotism!” you cry! But no, Chris is speaking because I had the chance to his talk—called “Unexpectedly obvious”—and I thought “that’s perfect for UX London!”:

Let him take you on a journey through time and across the globe sharing stories of designs that solve problems in elegant if unusual ways.

Also on day two, you’ve got two additional workshops. Lou Downe will be running a workshop on designing good services, and Giles Turnbull will be running a workshop called “Writing for people who hate writing.”

I love that title! Usually when I contact speakers I don’t necessarily have a specific talk or workshop in mind, but I knew that I wanted that particular workshop from Giles.

When I wrote to Giles to ask come and speak, I began by telling how much I enjoy his blog—I’m a long-time suscriber to his RSS feed. He responded and said that he also reads my blog—we’re blog buddies! (That’s a terrible term but there should be a word for people who “know” each other only through reading each other’s websites.)

Anyway, that’s another little treasure trove of speakers added to the UX London roster:

That’s nineteen speakers already and we’re not done yet—expect further speaker announcements soon. But don’t wait on those announcements before getting your ticket. Get yours now!

Speaking at CSS Day 2022

I’m very excited about speaking at CSS Day this year. My talk is called In And Out Of Style:

It’s an exciting time for CSS! It feels like new features are being added every day. And yet, through it all, CSS has managed to remain an accessible language for anyone making websites. Is this an inevitable part of the design of CSS? Or has CSS been formed by chance? Let’s take a look at the history—and some alternative histories—of the World Wide Web to better understand where we are today. And then, let’s cast our gaze to the future!

Technically, CSS Day won’t be the first outing for this talk but it will be the in-person debut. I had the chance to give the talk online last week at An Event Apart. Giving a talk online isn’t quite the same as speaking on stage, but I got enough feedback from the attendees that I’m feeling confident about giving the talk in Amsterdam. It went down well with the audience at An Event Apart.

If the description has you intrigued, come along to CSS Day to hear the talk in person. And if you like the subject matter, I’ve put together these links to go with the talk…

Blog posts

Presentations

Proposals (email)

Papers (PDF)

People (Wikipedia)

TEDxBrighton 2022

I went to TEDxBrighton on Friday. I didn’t actually realise it was happening until just a couple of days beforehand, but I once I knew, I figured I should take advantage of it being right here in my own town.

All in all, it was a terrific day. The MCing by Adam Pearson was great—just the right mix of enthusiasm and tongue-in-cheek humour. The curation of the line-up worked well too. The day was broken up into four loosely-themed sections. As I’m currently in the process of curating an event myself, I can appreciate how challenging it is.

Each section opened with a musical act. Again, having been involved behind the scenes with many events myself, I was impressed by the audaciousness, just from a logistical perspective. It all went relatively smoothly.

The talks at a TED or TEDx event can be a mixed bag. You can have a scientist on stage distilling years of research into a succint message followed by someone talking nonsense about some pseudo-psychological self-help scheme. But at TEDxBrighton, we lucked out.

A highlight for me was Dr James Mannion talking about implementation science—something that felt directly applicable to design work. Victoria Jenkins was also terrific, and again, her points about inclusive design felt very relevant. And of course I really enjoyed the space-based talks by Melissa Thorpe and Bianca Cefalo. Now that I think about it, just about everyone was great: Katie Vincent, Lewis Wedlock, Dina Nayeri—they all wowed me.

With one exception. There was a talk that was supposed to be about the future of democracy. In reality it quickly veered into DAOs before descending into a pitch for crypto and NFTs. The call to action was literally for everyone in the audience to go out and get a crypto wallet and buy an NFT …using ethereum no less! We were exhorted to use an unbelievably wasteful and energy-intensive proof-of-work technology to get our hands on a receipt for a JPG …from the same stage that would later highlight the work of climate activists like Tommie Eaton. It was really quite disgusting. The fear-based message of the talk was literally about getting in on the scheme before it’s too late. At one point we were told to “do the research.” I’m surprised we weren’t all told that we’re “not going to make it.”

A disgraceful shill for a ponzi scheme would’ve ruined any other event. Fortunately the line-up at TEDxBrighton was so strong that one scam artist couldn’t torpedo the day. Just like crypto itself—and associated bollocks like NFTs and web3—it was infuriating to have to sit through it in the short term, but then it just faded away into insignificance. One desperate peddler of snake oil couldn’t make a dent in an otherwise great day.

More UX London speaker updates

It wasn’t that long ago that I told you about some of the speakers that have been added to the line-up for UX London in June: Steph Troeth, Heldiney Pereira, Lauren Pope, Laura Yarrow, and Inayaili León. Well, now I’ve got another five speakers to tell you about!

Aleks Melnikova will be giving a workshop on day one, June 28th—that’s the day with a focus on research.

Stephanie Marsh—who literally wrote the book on user research—will also be giving a workshop that day.

Before those workshops though, you’ll get to hear a talk from the one and only Kat Zhou, the creator of Design Ethically. By the way, you can hear Kat talking about deceptive design in a BBC radio documentary.

Day two has a focus on content design so who better to deliver a workshop than Sarah Winters, author of the Content Design book.

Finally, on day three—with its focus on design systems—I’m thrilled to announce that Adekunle Oduye will be giving a talk. He too is an author. He co-wrote the Design Engineering Handbook. I also had the pleasure of talking to Adekunle for an episode of the Clearleft podcast on design engineering.

So that’s another five excellent speakers added to the line-up:

That’s a total of fifteen speakers so far with more on the way. And I’ll be updating the site with more in-depth descriptions of the talks and workshops soon.

If you haven’t yet got your ticket for UX London, grab one now. You can buy tickets for individual days, or to get the full experience and the most value, get a ticket for all three days.

Starting and finishing

Someone was asking recently about advice for public speaking. This was specifically for in-person events now that we’re returning to actual live conferences.

Everyone’s speaking style is different so there’s no universal advice. That said, just about everyone recommends practicing. Practice your talk. Then practice it again and again.

That’s good advice but it’s also quite time-consuming. Something I’ve recommended in the past is to really concentrate on the start and the end of the talk.

You should be able to deliver the first five minutes of your talk in your sleep. If something is going to throw you, it’s likely to happen at the beginning of your talk. Whether it’s a technical hitch or just the weirdness and nerves of standing on stage, you want to be able to cruise through that part of the talk on auto-pilot. After five minutes or so, your nerves will have calmed and any audio or visual oddities should be sorted.

Likewise you want to really nail the last few minutes of your talk. Have a good strong ending that you can deliver convincingly.

Make it very clear when you’re done—usually through a decisive “thank you!”—to let the audience know that they may now burst into rapturous applause. Beware the false ending. “Thank you …and this is my Twitter handle. I always like hearing from people. So. Yeah.” Remember, the audience is on your side and they want to show their appreciation for your talk but you have to let them know without any doubt when the talk is done.

At band practice we sometimes joke “Hey, as long as we all start together and finish together, that’s what matters.” It’s funny because there’s a kernel of truth to it. If you start a song with a great intro and you finish the song with a tight rock’n’roll ending, nobody’s going to remember if somebody flubbed a note halfway through.

So, yes, practice your talk. But really practice the start and the end of your talk.

UX London speaker updates

If you’ve signed up to the UX London newsletter then this won’t be news to you, but more speakers have been added to the line-up.

Steph Troeth will be giving a workshop on day one. That’s the day with a strong focus on research, and when it comes to design research, Steph is unbeatable. You can hear some of her words of wisdom in an episode of the Clearleft podcast all about design research.

Heldiney Pereira will be speaking on day two. That’s the day with a focus on content design. Heldiney previously spoke at our Content By Design event and it was terrific—his perspective on content design as a product designer is invaluable.

Lauren Pope will also be on day two. She’ll be giving a workshop. She recently launched a really useful content audit toolkit and she’ll be bringing that expertise to her UX London workshop.

Day three is going to have a focus on design systems (and associated disciplines like design engineering and design ops). Both Laura Yarrow and Inayaili León will be giving talks on that day. You can expect some exciting war stories from the design system trenches of HM Land Registry and GitHub.

I’ve got some more speakers confirmed but I’m going to be a tease and make you wait a little longer for those names. But check out the line-up so far! This going to be such an excellent event (I know I’m biased, but really, look at that line-up!).

June 28th to 30th. Tobacco Dock, London. Get your ticket if you haven’t already.

Memories of Ajax

I just finished watching The Billion Dollar Code, a German language miniseries on Netflix. It’s no Halt and Catch Fire, but it combines ’90s nostalgia, early web tech, and an opportunity for me to exercise my German comprehension.

It’s based on a true story, but with amalgamated characters. The plot, which centres around the preparation for a court case, inevitably invites comparison to The Social Network, although this time the viewpoint is from that of the underdogs trying to take on the incumbent. The incumbent is Google. The underdogs are ART+COM, artist-hackers who created the technology later used by Google Earth.

Early on, one of the characters says something about creating a one-to-one model of the whole world. That phrase struck me as familiar…

I remember being at the inaugural Future Of Web Apps conference in London back in 2006. Discussing the talks with friends afterwards, we all got a kick out of the speaker from Google, who happened to be German. His content and delivery was like a wonderfully Stranglovesque mad scientist. I’m sure I remember him saying something like “vee made a vun-to-vun model of the vurld.”

His name was Steffen Meschkat. I liveblogged the talk at the time. Turns out he was indeed on the team at ART+COM when they created Terravision, the technology later appropriated by Google (he ended up working at Google, which doesn’t make for as exciting a story as the TV show).

His 2006 talk was all about Ajax, something he was very familiar with, being on the Google Maps team. The Internet Archive even has a copy of the original audio!

It’s easy to forget now just how much hype there was around Ajax back then. It prompted me to write a book about combining Ajax and progressive enhancement.

These days, no one talks about Ajax. But that’s not because the technology went away. Quite the opposite. The technology became so ubiquituous that it no longer even needs a label.

A web developer today might ask “what’s Ajax?” in the same way that a fish might ask “what’s water?”

Hosting online events

Back in 2014 Vitaly asked me if I’d be the host for Smashing Conference in Freiburg. I jumped at the chance. I thought it would be an easy gig. All of the advantages of speaking at a conference without the troublesome need to actually give a talk.

As it turned out, it was quite a bit of work:

It wasn’t just a matter of introducing each speaker—there was also a little chat with each speaker after their talk, so I had to make sure I was paying close attention to each and every talk, thinking of potential questions and conversation points. After two days of that, I was a bit knackered.

Last month, I hosted an other event, but this time it was online: UX Fest. Doing the post-talk interviews was definitely a little weirder online. It’s not quite the same as literally sitting down with someone. But the online nature of the event did provide one big advantage…

To minimise technical hitches on the day, and to ensure that the talks were properly captioned, all the speakers recorded their talks ahead of time. That meant I had an opportunity to get a sneak peek at the talks and prepare questions accordingly.

UX Fest had a day of talks every Thursday in June. There were four talks per Thursday. I started prepping on the Monday.

First of all, I just watched all the talks and let them wash me over. At this point, I’d often think “I’m not sure if I can come up with any questions for this one!” but I’d let the talks sit there in my subsconscious for a while. This was also a time to let connections between talks bubble up.

Then on the Tuesday and Wednesday, I went through the talks more methodically, pausing the video every time I thought of a possible question. After a few rounds of this, I inevitably ended up with plenty of questions, some better than others. So I then re-ordered them in descending levels of quality. That way if I didn’t get to the questions at the bottom of the list, it was no great loss.

In theory, I might not get to any of my questions. That’s because attendees could also ask questions on the day via a chat window. I prioritised those questions over my own. Because it’s not about me.

On some days there was a good mix of audience questions and my own pre-prepared questions. On other days it was mostly my own questions.

Either way, it was important that I didn’t treat the interview like a laundry list of questions to get through. It was meant to be a conversation. So the answer to one question might touch on something that I had made a note of further down the list, in which case I’d run with that. Or the conversation might go in a really interesting direction completely unrelated to the questions or indeed the talk.

Above all, these segments needed to be engaging and entertaining in a personable way, more like a chat show than a post-game press conference. So even though I had done lots of prep for interviewing each speaker, I didn’t want to show my homework. I wanted each interview to feel like a natural flow.

To quote the old saw, this kind of spontaneity takes years of practice.

There was an added complication when two speakers shared an interview slot for a joint Q&A. Not only did I have to think of questions for each speaker, I also had to think of questions that would work for both speakers. And I had to keep track of how much time each person was speaking so that the chat wasn’t dominated by one person more than the other. This was very much like moderating a panel, something that I enjoy very much.

In the end, all of the prep paid off. The conversations flowed smoothly and I was happy with some of the more thought-provoking questions that I had researched ahead of time. The speakers seemed happy too.

Y’know, there are not many things I’m really good at. I’m a mediocre developer, and an even worse designer. I’m okay at writing. But I’m really good at public speaking. And I think I’m pretty darn good at this hosting lark too.

Talking about sci-fi

I gave my sci-fi talk last week at Marc’s Stay Curious event. I really like the format of these evening events: two talks followed by joint discussion, interspersed with music from Tobi. This particular evening was especially enjoyable, with some great discussion points being raised.

Steph and I had already colluded ahead of time on how we were going to split up the talks. She would go narrow and dive into one specific subgenre, solarpunk. I would go broad and give a big picture overview of science fiction literature.

Obviously I couldn’t possibly squeeze the entire subject of sci-fi into one short talk, so all I could really do was give my own personal subjective account. Hence, the talk is called Sci-fi and Me. I’ve published the transcript, uploaded the slides and the audio, and Marc has published the video on YouTube and Vimeo. Kudos to Tina Pham for going above and beyond to deliver a supremely accurate transcript with a super-fast turnaround.

I divided the talk into three sections. The first is my own personal story of growing up in small-town Ireland and reading every sci-fi book I could get my hands on from the local library. The second part was a quick history of sci-fi publishing covering the last two hundred years. The third and final part was a run-down of ten topics that sci-fi deals with. For each topic, I gave a brief explanation, mentioned a few books and then chose one that best represents that particular topic. That was hard.

  1. Planetary romance. I mentioned the John Carter books of Edgar Rice Burroughs, the Helliconia trilogy by Brian Aldiss, and the Riverworld saga by Philip José Farmer. I chose Dune by Frank Herbert.
  2. Space opera. I mentioned the Skylark and Lensman books by E.E. ‘Doc’ Smith, the Revelation Space series by Alastair Reynolds, and the Machineries of Empire books by Yoon Ha Lee. I chose Ancillary Justice by Ann Leckie.
  3. Generation starships. I mentioned Non-Stop by Brian Aldiss. I chose Aurora by Kim Stanley Robinson.
  4. Utopia. I mentioned the Culture novels by Iain M. Banks. I chose The Dispossessed by Ursula Le Guin
  5. Dystopia. I mentioned The Handmaid’s Tale by Margaret Atwood and Fahrenheit 451 by Ray Bradbury. I chose 1984 by George Orwell.
  6. Post-apocalypse. I mentioned The Drought and The Drowned World by J.G. Ballard, Day Of The Triffids by John Wyndham, The Road by Cormac McCarthy, and Oryx and Crake by Margaret Atwood. I chose Station Eleven by Emily St. John Mandel.
  7. Artificial intelligence. I mentioned Machines Like Me by Ian McEwan and Klara And The Sun by Kazuo Ishiguro. I chose I, Robot by Isaac Asimov.
  8. First contact. I mentioned The War Of The Worlds by H.G. Wells, Childhood’s End and Rendezvous With Rama by Arthur C. Clarke, Solaris by Stanislaw Lem, and Contact by Carl Sagan. I chose Stories Of Your Life And Others by Ted Chiang.
  9. Time travel. I mentioned The Time Machine by H.G. Wells, The Shining Girls by Lauren Beukes, and The Peripheral by William Gibson. I chose Kindred by Octavia Butler.
  10. Alternative history. I mentioned A Transatlantic Tunnel, Hurrah! by Harry Harrison. I chose The Man In The High Castle by Philip K. Dick.
  11. Cyberpunk. I mentioned Snowcrash by Neal Stephenson. I chose Neuromancer by William Gibson.

Okay, that’s eleven, not ten, but that last one is a bit of a cheat—it’s a subgenre rather than a topic. But it allowed me to segue nicely into Steph’s talk.

Here’s a list of those eleven books. I can recommend each and every one of them. Still, the problem with going with this topic-based approach was that some of my favourite sci-fi books of all time fall outside of any kind of classification system. Where would I put The Demolished Man by Alfred Bester, one of my all-time favourites? How could I classify Philip K. Dick books like Ubik, The Three Stigmata Of Palmer Eldritch, or A Scanner Darkly? And where would I even begin to describe the books of Christopher Priest?

But despite the inevitable gaps, I’m really pleased with how the overall talk turned out. I had a lot of fun preparing it and even more fun presenting it. It made a nice change from the usual topics I talk about. Incidentally, if you’ve got a conference or a podcast and you ever want me to talk about something other than the web, I’m always happy to blather on about sci-fi.

Here’s the talk. I hope you like it.

Weighing up UX

You can listen to an audio version of Weighing up UX.

This is the month of UX Fest 2021—this year’s online version of UX London. The festival continues with masterclasses every Tuesday in June and a festival day of talks every Thursday (tickets for both are still available). But it all kicked off with the conference part last week: three back-to-back days of talks.

I have the great pleasure of hosting the event so not only do I get to see a whole lot of great talks, I also get to quiz the speakers afterwards.

Right from day one, a theme emerged that continued throughout the conference and I suspect will continue for the rest of the festival too. That topic was metrics. Kind of.

See, metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.

People have tried to quantify user experience benefits using measurements like NetPromoter Score, which is about as useful as reading tea leaves or chicken entrails.

So we tend to equate user experience gains with business gains. That makes sense. Happy users should be good for business. That’s a reasonable hypothesis. But it gets tricky when you need to make the case for improving the user experience if you can’t tie it directly to some business metric. That’s when we run into the McNamara fallacy:

Making a decision based solely on quantitative observations (or metrics) and ignoring all others.

The way out of this quantitative blind spot is to use qualitative research. But another theme of UX Fest was just how woefully under-represented researchers are in most organisations. And even when you’ve gone and talked to users and you’ve got their stories, you still need to play that back in a way that makes sense to the business folks. These are stories. They don’t lend themselves to being converted into charts’n’graphs.

And so we tend to fall back on more traditional metrics, based on that assumption that what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.

Broadly speaking, the talks at UX Fest could be put into two categories. You’ve got talks covering practical subjects like product design, content design, research, growth design, and so on. Then you’ve got the higher-level, almost philosophical talks looking at the big picture and questioning the industry’s direction of travel.

The tension between these two categories was the highlight of the conference for me. It worked particularly well when there were back-to-back talks (and joint Q&A) featuring a hands-on case study that successfully pushed the needle on business metrics followed by a more cautionary talk asking whether our priorities are out of whack.

For example, there was a case study on growth design, which emphasised the importance of A/B testing for validation, immediately followed by a talk on deceptive dark patterns. Now, I suspect that if you were to A/B test a deceptive dark pattern, the test would validate its use (at least in the short term). It’s no coincidence that a company like Booking.com, which lives by the A/B sword, is also one of the companies sued for using distressing design patterns.

Using A/B tests alone is like using a loaded weapon without supervision. They only tell you what people do. And again, the solution is to make sure you’re also doing qualitative research—that’s how you find out why people are doing what they do.

But as I’ve pondered the lessons from last week’s conference, I’ve come to realise that there’s also a danger of focusing purely on the user experience. Hear me out…

At one point, the question came up as to whether deceptive dark patterns were ever justified. What if it’s for a good cause? What if the deceptive dark pattern is being used by an organisation actively campaigning to do good in the world?

In my mind, there was no question. A deceptive dark pattern is wrong, no matter who’s doing it.

(There’s also the problem of organisations that think they’re doing good in the world: I’m sure that every talented engineer that worked on Google AMP honestly believed they were acting in the best interests of the open web even as they worked to destroy it.)

Where it gets interesting is when you flip the question around.

Suppose you’re a designer working at an organisation that is decidedly not a force for good in the world. Say you’re working at Facebook, a company that prioritises data-gathering and engagement so much that they’ll tolerate insurrectionists and even genocidal movements. Now let’s say there’s talk in your department of implementing a deceptive dark pattern that will drive user engagement. But you, being a good designer who fights for the user, take a stand against this and you successfully find a way to ensure that Facebook doesn’t deploy that deceptive dark pattern.

Yay?

Does that count as being a good user experience designer? Yes, you’ve done good work at the coalface. But the overall business goal is like a deceptive dark pattern that’s so big you can’t take it in. Is it even possible to do “good” design when you’re inside the belly of that beast?

Facebook is a relatively straightforward case. Anyone who’s still working at Facebook can’t claim ignorance. They know full well where that company’s priorities lie. No doubt they sleep at night by convincing themselves they can accomplish more from the inside than without. But what about companies that exist in the grey area of being imperfect? Frankly, what about any company that relies on surveillance capitalism for its success? Is it still possible to do “good” design there?

There are no easy answers and that’s why it so often comes down to individual choice. I know many designers who wouldn’t work at certain companies …but they also wouldn’t judge anyone else who chooses to work at those companies.

At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead (this usually happens before we even get to the pitching stage although there have been one or two examples over the years where we’ve pulled out of the running for certain projects).

Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…

It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.

But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.

That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:

For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.

Speaking about sci-fi

I’m going to be speaking at the Beyond Tellerrand “Stay Curious” event on June 16th. But I’m not going to be talking about anything (directly) web-related…

The topic for the evening is science fiction. There’ll be a talk from me, a talk from Steph, and then a discussion, which I’m really looking forward to.

I got together with Steph last week, which was really fun—we could’ve talked for hours! We compared notes and figured out a way to divvy up the speaking slots. Steph is going to do a deep dive into one specific subgenre of sci-fi. So to set the scene, I’m going to give a broad but shallow overview of the history of sci-fi. To keep things managable, I’m only going to be talking about sci-fi literature (although we can get into films, TV, and anything else in the discussion afterwards).

But I don’t want to just regurgitate facts like a Wikipedia article. I’ve decided that the only honest thing to do is give my own personal history with sci-fi. Instead of trying to give an objective history, I’m going to tell a personal story …even if that means being more open and vulnerable.

I think I’ve got the arc of the story I want to tell. I’ve been putting slides together and I’m quite excited now. I’ve realised I’ve got quite a lot to say. But I don’t want the presentation to get too long. I want to keep it short and snappy so that there’s plenty of time for the discussion afterwards. That’s going to be the best part!

That’s where you come in. The discussion will be driven by the questions and chat from the attendees. Tickets are available on a pay-what-you-want basis, with a minimum price of just €10. It’ll be an evening event, starting at 6:30pm UK time, 7:30pm in central Europe. So if you’re in the States, that’ll be your morning or afternoon.

Come along if you have any interest in sci-fi. If you have no interest in sci-fi, then please come along—we can have a good discusison about it.

See you on June 16th!

Hosting UX Fest

I quite enjoy interviewing people. I don’t mean job interviews. I mean, like, talk show interviews. I’ve had a lot of fun over the years moderating panel discussions: @media Ajax in 2007, SxSW in 2008, Mobilism in 2011, the Progressive Web App Dev Summit and EnhanceConf in 2016.

I’ve even got transcripts of some panels I’ve moderated:

I enjoyed each and every one. I also had the pleasure of interviewing the speakers at every Responsive Day Out. Hosting events like that is a blast, but what with The Situation and all, there hasn’t been much opportunity for hosting conferences.

Well, I’m going to be hosting an event next month: UX Fest. It’s this year’s online version of UX London.

An online celebration of digital design, taking place throughout June 2021.

I am simultaneously excited and nervous. I’m excited because I’ll have the chance to interview a whole bunch of really smart people. I’m nervous because it’s all happening online and that might feel quite different to an in-person discussion.

But I have an advantage. While the interviews will be live, the preceding talks will be pre-recorded. That means I have to time watch and rewatch each talk, spot connections between them, and think about thought-provoking questions for each speaker.

So that’s what I’m doing between now and the beginning of June. If you’d like to bear witness to the final results, I encourage you to get a ticket for UX Fest. You can come to the three-day conference in the first week of June, or you can get a ticket for the festival spread out over the following three Thursdays in June, or you can get a combo ticket for both and save some money.

There’s an inclusion programme for the conference and festival days:

Anyone from an underrepresented group is invited to apply. We especially invite and welcome Black, indigenous & people of colour, LGBTQIA+ people and people with disabilities.

Here’s the application form.

There’ll also be a whole bunch of hands-on masterclasses throughout June that you can book individually. I won’t be hosting those though. I’ll have plenty to keep me occupied hosting the conference and the festival.

I hope you’ll join me along with Krystal Higgins, David Dylan Thomas, Catt Small, Scott Kubie, Temi Adeniyi, Teresa Torres, Tobias Ahlin and many more wonderful speakers—it’s going to fun!