We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.
That’d be fine if all this shit meant something and we knew how to interpret it. But it doesn’t and we don’t.
The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.
Saturday, December 4th, 2021
Tuesday, November 23rd, 2021
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.
Tuesday, November 16th, 2021
The idea that it’s alright to do whatever unethical thing is currently the industry norm is widespread in tech, and dangerous.
It stood out to me because I had been thinking about certain practices that are widespread, accepted, and yet strike me as deeply problematic. These practices involve tracking users.
The first problem is that even the terminology I’m using would be rejected. When you track users on your website, it’s called analytics. Or maybe it’s stats. If you track users on a large enough scale, I guess you get to just call it data.
Those words—“analytics”, “stats”, and “data”—are often used when the more accurate word would be “tracking.”
Or to put it another way; analytics, stats, data, numbers …these are all outputs. But what produced these outputs? Tracking.
Here’s a concrete example: email newsletters.
Do you have numbers on how many people opened a particular newsletter? Do you have numbers on how many people clicked a particular link?
You can call it data, or stats, or analytics, but make no mistake, that’s tracking.
Follow-on question: do you honestly think that everyone who opens a newsletter or clicks on a link in a newsletter has given their informed constent to be tracked by you?
You may well answer that this is a widespread—nay, universal—practice. Well yes, but a) that’s not what I asked, and b) see the above quote from Design For Safety.
You could quite correctly point out that this tracking is out of your hands. Your newsletter provider—probably Mailchimp—does this by default. So if the tracking is happening anyway, why not take a look at those numbers?
But that’s like saying it’s okay to eat battery-farmed chicken as long as you’re not breeding the chickens yourself.
When I try to argue against this kind of tracking from an ethical standpoint, I get a frosty reception. I might have better luck battling numbers with numbers. Increasing numbers of users are taking steps to prevent tracking. I had a plug-in installed in my mail client—Apple Mail—to prevent tracking. Now I don’t even need the plug-in. Apple have built it into the app. That should tell you something. It reminds me of when browsers had to introduce pop-up blocking.
If the outputs generated by tracking turn out to be inaccurate, then shouldn’t they lose their status?
But that line of reasoning shouldn’t even by necessary. We shouldn’t stop tracking users because it’s inaccurate. We should stop stop tracking users because it’s wrong.
Thursday, October 7th, 2021
Download this PDF to see 100 beautiful literary visualisations.
Saturday, October 2nd, 2021
Thursday, July 29th, 2021
Simon describes the pattern he uses for content sites to get all of the resilience of static site generators while keeping dynamic functionality.
Tuesday, June 29th, 2021
If you download Safari Technology Preview you can test drive features that are on their way in Safari 15. One of those features, announced at Apple’s World Wide Developer Conference, is coloured browser chrome via support for the
meta value of “theme-color.” Chrome on Android has supported this for a while but I believe Safari is the first desktop browser to add support. They’ve also added support for the
media attribute on that
meta element to handle “prefers-color-scheme.”
This is all very welcome, although it does remind me a bit of when Internet Explorer came out with the ability to make coloured scrollbars. I mean, they’re nice features’n’all, but maybe not the most pressing? Safari is still refusing to acknowledge progressive web apps.
That’s not quite true. In her WWDC video Jen demonstrates how you can add a progressive web app like Resilient Web Design to your home screen. I’m chuffed that my little web book made an appearance, but when you see how you add a site to your home screen in iOS, it’s somewhat depressing.
The steps to add a website to your home screen are:
- Tap the “share” icon. It’s not labelled “share.” It’s a square with an arrow coming out of the top of it.
- A drawer pops up. The option to “add to home screen” is nowhere to be seen. You have to pull the drawer up further to see the hidden options.
- Now you must find “add to home screen” in the list
- Add to Reading List
- Add Bookmark
- Add to Favourites
- Find on Page
- Add to Home Screen
It reminds of this exchange in The Hitchhiker’s Guide To The Galaxy:
“You hadn’t exactly gone out of your way to call attention to them had you? I mean like actually telling anyone or anything.”
“But the plans were on display…”
“On display? I eventually had to go down to the cellar to find them.”
“That’s the display department.”
“With a torch.”
“Ah, well the lights had probably gone.”
“So had the stairs.”
“But look you found the notice didn’t you?”
“Yes,” said Arthur, “yes I did. It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying ‘Beware of The Leopard.’”
Safari’s current “support” for adding progressive web apps to the home screen feels like the minimum possible …just enough to use it as a legal argument if you happen to be litigated against for having a monopoly on app distribution. “Hey, you can always make a web app!” It’s true in theory. In practice it’s …suboptimal, to put it mildly.
It’s a little bit weird that this stylistic information is handled by HTML rather than CSS. It’s similar to the
viewport value in that sense. I always that the plan was to migrate that to CSS at some point, but here we are a decade later and it’s still very much part of our boilerplate markup.
Some people have remarked that the coloured browser chrome can make the URL bar look like part of the site so people might expect it to operate like a site-specific search.
I also wonder if it might blur “the line of death”; that point in the UI where the browser chrome ends and the website begins. Does the unified colour make it easier to spoof browser UI?
Probably not. You can already kind of spoof browser UI by using the right shade of grey. Although the removal any kind of actual line in Safari does give me pause for thought.
I tend not to think of security implications like this by default. My first thought tends to be more about how I can use the feature. It’s only after a while that I think about how bad actors might abuse the same feature. I should probably try to narrow the gap between those thoughts.
Saturday, June 19th, 2021
Wait a minute. There is no real difference between the dataome—our externalized world of books and computers and machines and robots and cloud servers—and us. That means the dataome is a genuine alternative living system here on the planet. It’s dependent on us, but we’re dependent on it too. And for me that was nerve-wracking. You get to the point of looking at it and going, Wow, the alien world is here, and it’s right under our nose, and we’re interacting with it constantly.
I like this Long Now view of our dataome:
We are constantly exchanging information that enables us to build a library for survival on this planet. It’s proven an incredibly successful approach to survival. If I can remember what happened 1,000 years ago, that may inform me for success today.
Saturday, May 15th, 2021
The discussions around data policy still feel like they are framing data as oil - as a vast, passive resource that either needs to be exploited or protected. But this data isn’t dead fish from millions of years ago - it’s the thoughts, emotions and behaviours of over a third of the world’s population, the largest record of human thought and activity ever collected. It’s not oil, it’s history. It’s people. It’s us.
Monday, April 19th, 2021
This is a great HTML boilerplate, with an explanation of every line.
Tuesday, March 23rd, 2021
Visualising the growth of the internet.
Sunday, February 28th, 2021
A beautiful interactive visualisation of every paper published in Nature.
Sunday, January 31st, 2021
There are some beautiful illustrations in this online exhibition of data visualisation in the past few hundred years.
Sunday, January 17th, 2021
A lovely visualisation of asteroids in our solar system.
Saturday, January 16th, 2021
A Creative Commons licensed web book that you can read online.
Carbon dioxide removal at a climate-significant scale is one of the most complex endeavors we can imagine, interlocking technologies, social systems, economies, transportation systems, agricultural systems, and, of course, the political economy required to fund it. This primer aims to lower the learning curve for action by putting as many facts as possible in the hands of the people who will take on this challenge. This book can eliminate much uncertainty and fear, and, we hope, speed the process of getting real solutions into the field.
Tuesday, January 12th, 2021
This sounds a lot like Do Not Track …but looking at the spec, the interesting part is the way that this is designed to work in combination with legal frameworks. That’s smart. I don’t think a purely technical solution is workable (as we saw with Do Not Track).
Wednesday, December 2nd, 2020
There’s no browser support yet but that doesn’t mean we can’t start adding
prefers-reduced-data to our media queries today. I like the idea of switching between web fonts and system fonts.
Monday, November 16th, 2020
A handy tool for getting an overview of your site’s CSS:
CSS Stats provides analytics and visualizations for your stylesheets. This information can be used to improve consistency in your design, track performance of your app, and diagnose complex areas before it snowballs out of control.
Saturday, November 14th, 2020
I like the way that Simon is liberating his data from silos and making it work for him.